Business strategy of Carrefour Macedonia - 1453 Words

Business strategy of Carrefour-Macedonia Made by: Tamara Popovska 2808 Elena Mitrovikj 2831 Ivana Tomanovska 2730 Filip Shikaloski 2795 Stefan Serafimovski 2704 Instructor: Svetlana Petrovska, MA Course: Business Planning Introduction ï‚ § Founded in 1959 ï‚ § Europe’s first largest retailer, world’s second largest retailer ï‚ § More than 11.000 retail enterprise units, covering 31 nations worldwide ï‚ § 3 main conditions: Large supermarket, Food markets, Discount shops ï‚ § Keeping low prices, good consumer service, comfortable shopping environment Vision and Mission statements ï‚ § Vision statement: - Carrefour has one simple ambition to be the preferred retailer wherever it operates ï‚ § Mission statement: - Carrefour is totally focused on meeting the†¦show more content†¦Ã¯â€š § New Mission Carrefour is the retail company that satisfies everyday needs of the customers. We provide high quality products at competitive prices and maintain close customer relationship. The presence on four continents will provide diversification and a fair return on our investors and also contributing to the welfare of the community. We promote an atmosphere that fosters teamwork, trust and support our employees to developtheir job skills. The Carrefour group strives to achieve excellence in everything theShow MoreRelatedLidl Retail Scan8477 Words   |  34 PagesMacro environment 4 1.1.1 Political: 4 1.1.2 Technological: 4 1.1.3 Environmental 4 1.1.4 Legal 4 1.2 Micro environment 5 1.2.1 Competitors 5 1.2.2 Customers 6 1.2.3 SWOT – analysis 6 2. Designing a customer-driven retail strategy 7 2.1 The market(s) toward which the retailer will direct its efforts 7 2.2 The nature of the merchandise and services the retailer will offer to satisfy the needs of the target market 7 2.3 How the retailer will build a long-term advantageRead MoreLidl Retail10971 Words   |  44 Pages.................................................................. 8    1.2.3    SWOT – analysis ............................................................................................. 8    2.    Designing a customer-driven retail strategy ....................................... 9    2.1    The market(s) toward which the retailer will direct its efforts .............................. 9    2.2    The nature of the merchandise and services the retailer will offer to satisfy theRead MoreIct and Ebusiness Retail Industry88499 Words   |  354 PagesICT and e-Business Impact in the Retail Industry Study report No. 04/2008 European Commission, DG Enterprise Industry e-Mail: entr-innov-ict-ebiz@ec.europa.eu, info@ebusiness-watch.org Impact Study No. 04/2008 ICT and e-Business Impact in the Retail Industry A Sectoral e-Business Watch study by empirica GmbH Final Report Version 4.0 September 2008 This report was prepared by empirica on behalf of the European Commission, Enterprise Industry Directorate General, in the context